Are your designs getting lost in the woods? It’s easy to become camouflaged among the thousands of visuals companies put out every day. But with Black Bear, your message will stand out. Our designs are meant to inspire action and created with the intent to convert. No matter what the project, we approach each piece with a marketer’s mindset, focusing on what will work best for your brand Graphic design plays a critical role in the buyer’s journey. It may start simply by getting a customer’s attention with a humorous, compelling, or interesting image in a display ad or social media post. This may lead them to a well-designed landing page that reinforces that same imagery. From there they might visit a product page with a high-quality photo to further engage. Follow-up emails, social posts, infographics, and more will continue to feature consistent, well-thought-out design–all the way through to conversion. Images account for about 75% of content posted by brands on Facebook. And images generate an 87% engagement rate–more than 10 times more than text-based status updates or links. Adding an image to your tweet can increase retweets by over 35%. If you’re blogging (and you should be), images and infographics are key to keeping the reader interested and scrolling through your pages. Because we have broad experience across all of these platforms, we can see the forest for the trees.